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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact. Designed for the modern, confident woman, our cosmetics are luxurious, high-performance, and made from only the purest natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe makeup should be able to do many things at once, just like your customers. Your customers should be able to depend on their makeup to look and feel awesome. All. Day. Long.

Alima Pure makeup enhances their best features without hiding who they are. Our range offers an amazing foundation match and colors that inspire self-expression. We make makeup that doesn’t compromise.

B Corporation

We’re a proudly certified B Corporation dedicated to raising the bar for corporate responsibility with a commitment to people, profit and planet. Carbon Neutral We’re celebrating 7 years of being carbon neutral by offsetting 100% of our corporate carbon emissions. 1% For the Planet We’ve been a member of 1% For The Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.

Refillable Products

Our innovative refillable components hold magnetic replacements for easy on-the-go application, and can easily be swapped out for a new one when your product runs out.